Yoshini G. White
The key to great design is:
1 part research + 1 part collaboration + 2 parts gut feeling
1 part research + 1 part collaboration + 2 parts gut feeling
I am an experienced art director with a passion for creating impactful and visually stunning branding and web design. With a keen eye for aesthetics and a deep understanding of the principles of branding, I excel at crafting designs that capture the essence of a brand and resonate with its target audience. My expertise in web design allows me to seamlessly integrate brand identity into digital platforms, ensuring a consistent and engaging user experience. I am dedicated to delivering high-quality work that exceeds expectations and is always striving to push the boundaries of what is possible in design. When I’m not working, you can find me in a spin class, tending to my house plants, binge-watching TV, and spending time with my family and dogs.
Resume
Key Accomplishments
• Art directed award-winning campaign, Finders Keepers, for Explore Lincoln City.
• Created visual experience for Roger That clients that resulted in 81% client retention rate.
• Led visual design for websites for Lifesize, Daimler, and Key Technologies at Connective DX.
• Closed over two dozen multi-million dollar projects at ZGF Architects by designing proposals and pitches.
• Created visual experience for Roger That clients that resulted in 81% client retention rate.
• Led visual design for websites for Lifesize, Daimler, and Key Technologies at Connective DX.
• Closed over two dozen multi-million dollar projects at ZGF Architects by designing proposals and pitches.
Volunteering
Linnton Neighborhood Association
Communications chair [September 2020 - Present]
Communications chair [September 2020 - Present]
Emerging Leaders PDX
Mentor [May 2020 - May 2021]
Mentor [May 2020 - May 2021]
Work Experience
NWEA (Promoted to Art Director at NWEA, which was acquired by Houghton Mifflin Harcourt in 2023)
Art Director [October 2022 - Present]
NWEA (Promoted to Art Director at NWEA, which was acquired by Houghton Mifflin Harcourt in 2023)
Art Director [October 2022 - Present]
• Art direct visual language for the NWEA brand and product campaigns to meet business objectives and goals.
- Lead visual design of all marketing platforms: social, web, environmental, print, and event
- Collaborate with product designers to find avenues of weaving brand into their work
- Communicates and distills conceptual ideas, presenting to internal cross-functional partners and leadership
• Manages the design team by hiring, training, assigning, and mentoring staff
• Builds trust and manages brand across organizations teams: Product, Professional learning, and Marketing
• Contributes to the creation of creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team
• Oversees art direction of photography and video shoots to help maintain NWEA brand consistency
- Lead visual design of all marketing platforms: social, web, environmental, print, and event
- Collaborate with product designers to find avenues of weaving brand into their work
- Communicates and distills conceptual ideas, presenting to internal cross-functional partners and leadership
• Manages the design team by hiring, training, assigning, and mentoring staff
• Builds trust and manages brand across organizations teams: Product, Professional learning, and Marketing
• Contributes to the creation of creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team
• Oversees art direction of photography and video shoots to help maintain NWEA brand consistency
Senior Graphic Designer [September 2019 - October 2022]
• Managed graphic design team
• Worked with project managers to develop design schedules and resource allocation
• Visual design liaison between the Creative Services team and the greater organization and external partners
• Developed visual language for product offerings (Final assets include video, digital, and print)
• Developed visual language for product offerings (Final assets include video, digital, and print)
Subtext Digital
Senior Visual Designer [January 2019 - July 2019]
Senior Visual Designer [January 2019 - July 2019]
• Lead design and UX discovery sessions and design presentations to clients
• Developed visual language for client websites and branding
• Interpreted existing client brands to continue design maintenance
• Created a new brand system for Subtext Digital
• Contributed to project estimating, scheduling, and budgeting
• Designed pitch materials and participate in pitch presentations
Borders Perrin Norrander
Senior Designer [June 2016 - December 2018]
Senior Designer [June 2016 - December 2018]
• Art directed numerous campaigns and projects, from concepting to execution of assets
(Final assets include video, digital, print and out-of-home)
• Lead design team consisting of a production designer, video/content specialist and animator
• Managed and art direct all web design projects
• Contributed to project estimating, scheduling, and budgeting
• Designed pitch materials and participated in pitch presentations
(Final assets include video, digital, print and out-of-home)
• Lead design team consisting of a production designer, video/content specialist and animator
• Managed and art direct all web design projects
• Contributed to project estimating, scheduling, and budgeting
• Designed pitch materials and participated in pitch presentations
Roger That Agency
Art Director and Co-Founder [April 2015 – June 2016]
Art Director and Co-Founder [April 2015 – June 2016]
• Developed and executed all visual design projects
• Collaborated with both internal teams and clients
• Art-directed photographers and web developers
• Led design discovery sessions and design presentations to clients
• Worked closely with copywriters, web producer, and brand strategist
• Designed marketing collateral for multiple platforms: print, desktop, tablet, mobile, and social media
• Contributed to project estimating, scheduling, and budgeting
• Collaborated with both internal teams and clients
• Art-directed photographers and web developers
• Led design discovery sessions and design presentations to clients
• Worked closely with copywriters, web producer, and brand strategist
• Designed marketing collateral for multiple platforms: print, desktop, tablet, mobile, and social media
• Contributed to project estimating, scheduling, and budgeting
Freelance
[From 2007]
• Work with international clients across various industries
• Executed over 100 full digital and print branding projects
[From 2007]
• Work with international clients across various industries
• Executed over 100 full digital and print branding projects
Connective DX (formerly ISITE Design)
Experience Designer [August 2012 – April 2015]
• Created front-end visual design for websites and other mobile applications
• Designed marketing materials for project opportunities
• Collaborated closely with UX, content strategists, and developers
• Worked with Fortune 500 companies
Experience Designer [August 2012 – April 2015]
• Created front-end visual design for websites and other mobile applications
• Designed marketing materials for project opportunities
• Collaborated closely with UX, content strategists, and developers
• Worked with Fortune 500 companies
ZGF Architects LLP
Graphic Designer [January 2010 – August 2012]
Graphic Designer [January 2010 – August 2012]
• Designed proposals, presentations, and supporting materials for project opportunities
• Developed environmental graphics for interior design department
• Designed marketing collateral for conferences, client projects, media outreach, public relations, and community events
• Developed environmental graphics for interior design department
• Designed marketing collateral for conferences, client projects, media outreach, public relations, and community events