Challenge
NW Natural aimed at motivating their customers to reduce their carbon footprint. While they wanted to convey their commitment to sustainability and clean energy, they needed an effective way to communicate how natural gas could be a clean, efficient, and reliable source of energy.
NW Natural aimed at motivating their customers to reduce their carbon footprint. While they wanted to convey their commitment to sustainability and clean energy, they needed an effective way to communicate how natural gas could be a clean, efficient, and reliable source of energy.
Agency
Borders Perrin Norrander
Solution
To address this challenge, NW Natural launched a comprehensive campaign that highlighted both individual and corporate efforts to combat climate change and promote sustainability. The campaign positioned natural gas as a clean and reliable energy source. They communicated this message through a new campaign website, a series of compelling commercials, and various marketing materials. The cohesive branding across these platforms ensured a unified message and visual identity.
By educating their customers about the benefits of natural gas and their own commitment to sustainability, NW Natural empowered individuals and communities to take action against climate change. This solution not only promoted a cleaner energy source but also encouraged people to actively contribute to building a more sustainable future.
Final Design
Application
