Art DirectionBrandingGraphic Design

PrEP is a new method of preventing HIV infection through the daily use of the pill Truvada. Through the Cascade AIDS Project (CAP), a visual brand was developed to create a warm and welcoming look to a very clinical project. The aesthetic incorporated CAP’s current look and feel through its color palette while having it’s own identity. Collateral in both English and Spanish was created to help educate the community.

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