Challenge
Oregon's Mt. Hood Territory (OMHT) wanted a facelift for its yearly guide. The previous layout did not align with the client's desire for a more sophisticated and cleaner design. The layout lacked the desired level of sophistication and cleanliness, and there was a need for an updated visual approach.
Oregon's Mt. Hood Territory (OMHT) wanted a facelift for its yearly guide. The previous layout did not align with the client's desire for a more sophisticated and cleaner design. The layout lacked the desired level of sophistication and cleanliness, and there was a need for an updated visual approach.
Agency
Borders Perrin Norrander
Borders Perrin Norrander
Solution
a solution was implemented by completely revamping the design of the guide. The new design embraced white space, creating a more open and elegant layout. Large, dramatic photography was prominently featured to tell the larger story and evoke a sense of place and adventure.
In addition to the layout changes, elements from OMHT's new website were incorporated into the guide's design to ensure brand consistency across different mediums. This solution resulted in a refined and visually appealing guide that not only met the client's request for sophistication and cleanliness but also effectively showcased the beauty and attractions of Clackamas County.
