Challenge
NWEA needed to distinguish itself to stay ahead of the competition and create a stronger alignment with the brand. Prior to my arrival, there was no distinct visual language to help identify its different programs and services.
NWEA needed to distinguish itself to stay ahead of the competition and create a stronger alignment with the brand. Prior to my arrival, there was no distinct visual language to help identify its different programs and services.
Solution
The outcome emerged as a visual language that actively evokes connection, development, and the reflection of students both inside and outside the classroom. Some visual elements flow consistently across all product visuals, while others are uniquely tailored to each offering. Photography, color schemes, and shapes work together to vividly narrate the individual stories of those influenced by NWEA products.
The outcome emerged as a visual language that actively evokes connection, development, and the reflection of students both inside and outside the classroom. Some visual elements flow consistently across all product visuals, while others are uniquely tailored to each offering. Photography, color schemes, and shapes work together to vividly narrate the individual stories of those influenced by NWEA products.
Team
ART DIRECTOR: Yosh White | SR. CONTENT WRITER: Erin Ryan | SR. DIRECTOR OF BRAND: Kyle Sheaffer | ANIMATOR & GRAPHIC DESIGNER: Amy Meyer | CREATIVE DIRECTOR FOR CONTENT & SOCIAL: Joe Gallagher | SR. MARKETING MANAGER: Megan Akers | PROJECT MANAGEMENT: Meighan Holder | WEBSITE OPERATIONS: Tiffani LeClair & Taylor Riordan | PHOTOGRAPHY: David Johnson
ART DIRECTOR: Yosh White | SR. CONTENT WRITER: Erin Ryan | SR. DIRECTOR OF BRAND: Kyle Sheaffer | ANIMATOR & GRAPHIC DESIGNER: Amy Meyer | CREATIVE DIRECTOR FOR CONTENT & SOCIAL: Joe Gallagher | SR. MARKETING MANAGER: Megan Akers | PROJECT MANAGEMENT: Meighan Holder | WEBSITE OPERATIONS: Tiffani LeClair & Taylor Riordan | PHOTOGRAPHY: David Johnson
Visual Language
Applications
