Challenge
Kristin Fritz, a meditation expert, needed a visual brand and website that effectively conveyed her core values of compassion, simplicity, purpose, and transformation. She faced the challenge of translating these abstract concepts into a visually appealing and cohesive design.
Kristin Fritz, a meditation expert, needed a visual brand and website that effectively conveyed her core values of compassion, simplicity, purpose, and transformation. She faced the challenge of translating these abstract concepts into a visually appealing and cohesive design.
Agency
Roger That Agency
Roger That Agency
Solution
We took on the task of crafting a visual identity and messaging document that harmoniously represented Kristin's pillars. They opted for a color palette blending deep jewel tones with soft neutrals, fostering a sense of balance and serenity. The clean typography and subtle photography choices further reinforced the themes of simplicity and transformation. Her logo, inspired by a mandala, encapsulated the essence of her teachings, providing a unified and visually compelling representation of Kristin's meditation philosophy.
We took on the task of crafting a visual identity and messaging document that harmoniously represented Kristin's pillars. They opted for a color palette blending deep jewel tones with soft neutrals, fostering a sense of balance and serenity. The clean typography and subtle photography choices further reinforced the themes of simplicity and transformation. Her logo, inspired by a mandala, encapsulated the essence of her teachings, providing a unified and visually compelling representation of Kristin's meditation philosophy.
Initial Concepts
Final Design
Application
