Fulcrum Fitness Website

UI/UXWeb DesignCreative Direction

Fulcrum Fitness hired Roger That to redesign their website in order to make easier for users to navigate the site. Photos of customers along with quotes help tell the story of the community-centered gym. The UI for the site incorporates bright colors and geometric shapes that lead the user down the page, promoting potential customers to the main goal, which is signing up for a gym membership. http://fulcrumfitness.com/

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