Challenge
Laurel Foods, a company specializing in value-added food processing with a focus on hazelnut products, faced a branding and packaging challenge. While they were known for their hazelnut-based offerings, they were in the process of expanding their product range to include cashews, macadamia nuts, and pecans.
Laurel Foods, a company specializing in value-added food processing with a focus on hazelnut products, faced a branding and packaging challenge. While they were known for their hazelnut-based offerings, they were in the process of expanding their product range to include cashews, macadamia nuts, and pecans.
Solution
developed a fresh brand identity, packaging, and collateral materials from scratch, aligning them with their expanded product line. The new branding not only showcased their commitment to the hazelnut industry but also effectively conveyed their growth and diversification into other nut-based products. This approach allowed Laurel Foods to maintain its existing brand equity while successfully positioning itself as a versatile and evolving player in the value-added food processing market. The new branding and packaging reflected their commitment to quality and innovation across their entire product range, contributing to their continued success in the industry.
developed a fresh brand identity, packaging, and collateral materials from scratch, aligning them with their expanded product line. The new branding not only showcased their commitment to the hazelnut industry but also effectively conveyed their growth and diversification into other nut-based products. This approach allowed Laurel Foods to maintain its existing brand equity while successfully positioning itself as a versatile and evolving player in the value-added food processing market. The new branding and packaging reflected their commitment to quality and innovation across their entire product range, contributing to their continued success in the industry.
Final Design
Applications
