Challenge
CleverDeck, an iOS app platform for teaching foreign languages, faced several challenges during its development. The project had an aggressive timeline, requiring efficient and timely execution. Additionally, the client was based in Istanbul, Turkey, making remote collaboration a necessity. The project involved branding, app design, a landing page, and additional collateral, necessitating effective communication and coordination.
CleverDeck, an iOS app platform for teaching foreign languages, faced several challenges during its development. The project had an aggressive timeline, requiring efficient and timely execution. Additionally, the client was based in Istanbul, Turkey, making remote collaboration a necessity. The project involved branding, app design, a landing page, and additional collateral, necessitating effective communication and coordination.
Solution
The project started with the branding. The fox was the cornerstone of the brand, representing cunning and wit. For the app itself, a user-friendly interface with a flashcard system, strong visuals, and audio elements was designed to enhance the language learning experience. The branding, landing page, and additional collateral were crafted to reflect the app's educational value and appeal to the target audience.
By combining effective project management, remote collaboration, and user-centered design principles, CleverDeck successfully delivered an iOS app platform that provided an engaging and effective language learning experience for users. Effective online communication and collaboration tools were utilized to bridge the geographical gap between the client and the development team, ensuring a smooth and productive working relationship.
Initial Concepts
Final Design
Application
