Challenge
The World Salmon Council, a 501 (C)(3) nonprofit dedicated to wild salmon sustainability, was lacking a visual brand that effectively conveyed their mission and could grow alongside their organization.
The World Salmon Council, a 501 (C)(3) nonprofit dedicated to wild salmon sustainability, was lacking a visual brand that effectively conveyed their mission and could grow alongside their organization.
Solution
The creation of their new brand involved a bold, vintage-inspired visual that exuded both corporate professionalism and a deep commitment to salmon activism. This new aesthetic was designed to resonate with their target audience and reflect their mission
The creation of their new brand involved a bold, vintage-inspired visual that exuded both corporate professionalism and a deep commitment to salmon activism. This new aesthetic was designed to resonate with their target audience and reflect their mission
Initial Concepts
Final Design
Application
