Challenge
The Cascade AIDS Project (CAP) faced a challenge in its existing web presence. The previous website did not effectively reflect the diversity of CAP's community, and its design may not have been as welcoming or accessible as desired for CAP clients.
The Cascade AIDS Project (CAP) faced a challenge in its existing web presence. The previous website did not effectively reflect the diversity of CAP's community, and its design may not have been as welcoming or accessible as desired for CAP clients.
Solution
The web redesign project aimed to create a digital visual brand and a new website that better aligned with CAP's diverse community. The solution included implementing a vibrant color scheme and warm photography style that would create a welcoming and inclusive online environment.
The new website was optimized to cater specifically to the needs of CAP clients, ensuring that they could easily access the information and resources they required. By revamping the digital visual brand and website design, CAP successfully created a more welcoming and user-friendly online platform, better serving its diverse community and enhancing its online presence.
Wireframes
Final Design
