Challenge
The Circle Back Program, a pilot project by the Renewal Workshop, was seeking a visual identity and in-store concepts to effectively communicate its innovative concept to consumers. The program aimed to encourage people to bring in their old clothing for recycling, breaking it down into raw materials for creating new garments or other recycled products.
Subtext Digital
The Circle Back Program, a pilot project by the Renewal Workshop, was seeking a visual identity and in-store concepts to effectively communicate its innovative concept to consumers. The program aimed to encourage people to bring in their old clothing for recycling, breaking it down into raw materials for creating new garments or other recycled products.
Subtext Digital
Solution
I created a distinctive logo that keyed into the sustainable spirit of the program. This logo has subtle nods to the recycling symbol paired with clean typography. I additionally concepted in-store units to enhance the program's presence and engagement with customers. This branding solution ensured that the Circle Back Program could have an adaptable presence in each clothing brand they were tied to, making it more appealing and accessible to consumers interested in sustainable fashion and recycling initiatives.
I created a distinctive logo that keyed into the sustainable spirit of the program. This logo has subtle nods to the recycling symbol paired with clean typography. I additionally concepted in-store units to enhance the program's presence and engagement with customers. This branding solution ensured that the Circle Back Program could have an adaptable presence in each clothing brand they were tied to, making it more appealing and accessible to consumers interested in sustainable fashion and recycling initiatives.
Initial Concepts
Final Design
Application
