Challenge
To create an engaging promotional video for MAP Accelerator, a tool designed to empower student success and assist educators in establishing effective routines while seamlessly integrating with core instruction. The challenge is to showcase practical examples of how teachers can incorporate this tool into their daily teaching practices, making it appear both accessible and motivating.
To create an engaging promotional video for MAP Accelerator, a tool designed to empower student success and assist educators in establishing effective routines while seamlessly integrating with core instruction. The challenge is to showcase practical examples of how teachers can incorporate this tool into their daily teaching practices, making it appear both accessible and motivating.
Solution
The creative team produced a seven-minute video that provides tangible insights on enhancing instructional practices. Our approach featured Kailey Rhodes, an experienced math teacher from the Portland area, who shared her firsthand experiences. We combined her insights with captivating hand-drawn, time-lapse illustrations to visually illustrate key concepts.
The introduction of the video incorporated recent research findings that underscored the success of MAP Accelerator, lending credibility to the tool. The conclusion reinforced the core message that math differentiation doesn't have to burden educators on a day-to-day basis, leaving them inspired and motivated to implement the tool effectively in their classrooms.
Team
ART DIRECTOR: Yosh White | CREATIVE DIRECTOR FOR CONTENT & SOCIAL: Joe Gallagher | WRITER & ACTRESS: KAILEY RHODES | VIDEO PRODUCERS: Aaron Corpus & Matt Howell | SR. DIRECTOR OF BRAND: Kyle Sheaffer | ANIMATOR & GRAPHIC DESIGNER: Amy Meyer | SR. MARKETING MANAGER: Megan Akers | DIRECTOR OF CONTENT: Derrick Vargason
ART DIRECTOR: Yosh White | CREATIVE DIRECTOR FOR CONTENT & SOCIAL: Joe Gallagher | WRITER & ACTRESS: KAILEY RHODES | VIDEO PRODUCERS: Aaron Corpus & Matt Howell | SR. DIRECTOR OF BRAND: Kyle Sheaffer | ANIMATOR & GRAPHIC DESIGNER: Amy Meyer | SR. MARKETING MANAGER: Megan Akers | DIRECTOR OF CONTENT: Derrick Vargason
Storyboard
Time-Lapse Animations
On Set
