Challenge
NWEA had a valuable story to tell regarding its partnership with Schiller Park, Illinois, and the successful strategies employed in their schools. This story was based on extensive research and data analysis, showcasing the importance of measuring growth over achievement. However, there was a challenge in effectively communicating this story to a broader audience. The complex narrative needed to be distilled into engaging, visual content that could resonate with educators and the wider community.
NWEA had a valuable story to tell regarding its partnership with Schiller Park, Illinois, and the successful strategies employed in their schools. This story was based on extensive research and data analysis, showcasing the importance of measuring growth over achievement. However, there was a challenge in effectively communicating this story to a broader audience. The complex narrative needed to be distilled into engaging, visual content that could resonate with educators and the wider community.
Solution
This content would serve as the foundation for a range of assets, including a detailed eight-minute mini-documentary explaining the High Growth for All initiative, a multimedia experience on the NWEA website, videos showcasing the 10 instructional strategies, and engaging social extensions. The art direction is inspired by the thousands of decisions an educator makes in a day and the impact those decisions have on students. It additionally pulls from the core NWEA visual language with an editorial spin. This diverse array of visual content aimed to effectively convey the success story of NWEA's partnership with Schiller Park, making it accessible and engaging for educators and the wider community.
Visit: nwea.org/high-growth
This content would serve as the foundation for a range of assets, including a detailed eight-minute mini-documentary explaining the High Growth for All initiative, a multimedia experience on the NWEA website, videos showcasing the 10 instructional strategies, and engaging social extensions. The art direction is inspired by the thousands of decisions an educator makes in a day and the impact those decisions have on students. It additionally pulls from the core NWEA visual language with an editorial spin. This diverse array of visual content aimed to effectively convey the success story of NWEA's partnership with Schiller Park, making it accessible and engaging for educators and the wider community.
Visit: nwea.org/high-growth
Team
ART DIRECTOR: Yosh White | SR. CONTENT WRITER: Erin Ryan | SR. DIRECTOR OF BRAND: Kyle Sheaffer | ANIMATOR & GRAPHIC DESIGNER: Amy Meyer | CREATIVE DIRECTOR FOR CONTENT & SOCIAL: Joe Gallagher | SR. MARKETING MANAGER: Megan Akers | WEBSITE OPERATIONS: Tiffani LeClair & Taylor Riordan | DIRECTOR OF CONTENT: Derrick Vargason | BLOG MANAGER: Monica Rodríguez | PROJECT MANAGEMENT: Kristi Swearingen & Meighan Holder | VIDEO PRODUCERS: Aaron Corpus & Matt Howell | PHOTOGRAPHY: David Johnson
ART DIRECTOR: Yosh White | SR. CONTENT WRITER: Erin Ryan | SR. DIRECTOR OF BRAND: Kyle Sheaffer | ANIMATOR & GRAPHIC DESIGNER: Amy Meyer | CREATIVE DIRECTOR FOR CONTENT & SOCIAL: Joe Gallagher | SR. MARKETING MANAGER: Megan Akers | WEBSITE OPERATIONS: Tiffani LeClair & Taylor Riordan | DIRECTOR OF CONTENT: Derrick Vargason | BLOG MANAGER: Monica Rodríguez | PROJECT MANAGEMENT: Kristi Swearingen & Meighan Holder | VIDEO PRODUCERS: Aaron Corpus & Matt Howell | PHOTOGRAPHY: David Johnson
Mood Board
Design Elements
Wireframes
Final Design
